Cascading Style Sheets (CSS) is a technology popular with web developers who care about web standards and accessibility. But it should also be a technology embraced by anyone who cares about SEO. You can do amazing things with CSS.
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In many ways this site was a breath of fresh air. From an SEO standpoint, Kayak Fishing Stuff is doing a number of things right, and it shows in their No. 1 rankings in Google for “kayak fishing,” “fishing kayak” and “fishing kayaks.” Of course, there is still room for improvement, but it is more a case of finessing and fine-tuning than throwing away the whole site and starting again.
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Online entities, large and small, are asking questions. Will they save money by hiring an in-house search engine marketer (SEM), or should they outsource to a team of professionals? Netconcepts’ lead search strategist Pat Fusco writing for ClickZ says a company’s marketing goals and budget will largely determine the answer. However, she says SEO is an ongoing process and, many larger organisations cannot see the forest for the trees.
“Working with an agency helps in-house marketers stay on top of shifts and changes on the Web and in other industries that could affect the company’s ongoing online marketing strategy. As a result, the insight an agency offers can be invaluable to the business.”
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Search engines, Google in particular, seem to love blogs. This is in part due to the fact that search engines rely heavily on links for their ranking algorithms, and the blogosphere is rich with interlinkages. Bloggers constantly link to each other - through “hat tips,” “blogrolls,” “trackbacks,” and so forth. Furthermore, blogs tend to be heavy on content and light on search-engine-unfriendly features like overly complex URLs, frames, JavaScript-based links and Flash. I’ve seen new blogs quickly penetrate Google’s top results where a brandnew, traditional website might have languished in the “Google sandbox” for a number of months…
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Zearth.com’s staff operates a blog at zearth.blogspot.com, although they are relatively new to the concept. They signed up for a free Blogger.com blog, which wasn’t ideal as you’ll soon discover. The traffic into the blog is only a trickle, but they have received a couple thousand dollars in sales because of it, so it’s a start.
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Search engine optimization will undergo a huge transformation over the next several years. No longer will you be able to track your position for particular keywords and know for certainty that those rankings are what your consumers are seeing. Why? Because personalization, intention and geographical location will all be taken into account to deliver a unique set of search results to each individual searcher.
SEO is going to be a very different ball game, so a more sustainable approach is to focus on mining “the Long Tail” — those products or keywords that are in low demand but, given a large enough catalog/portfolio, can collectively add up to the majority of your business.
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Search engines utilize both automated and manual means for detecting spam. Sophisticated algorithms look for abnormalities in inbound/outbound linking, sentence structure, HTML coding, and so on.
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Even though I’ve received dozens of requests for site gradings, this month I’ve decided to pick a site that didn’t ask for it. Why? Because this month I’m going to air some poor, unsuspecting black-hat SEO’s dirty laundry in order that you might learn from their mistakes and indiscretions, rather than subject a loyal Practical eCommerce reader to potential intense and unwanted scrutiny by search engine reps reading this article. There are so many sites out there committing search engine sins, it was really hard to settle on one.
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Contrary to popular belief, there is more to increasing a website’s visibility in search engines than just sprinkling a handful of keywords on it. The way a site is designed and built has a major impact on whether search engine spiders are even able to access the content. Don’t assume that every programmer or web designer will know how to build a website that is balanced for the target market - and for the major search engines alike.
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Search engine spammers never prosper. Sooner or later, they get caught. And when they do, it’s almost never pretty. Consequences can include ranking penalties, removal of the site’s “voting” power (i.e., ability to pass PageRank), incomplete indexation (i.e., a partial site ban), or, worst of all, getting “graybarred” (i.e., a total site ban, when the PageRank meter in the Google Toolbar is grayed out). You can’t exactly just pick up the phone and give Sergey or Larry a call with a “Mea Culpa” and then everything magically comes right again. It could take years for a business to recover from a site ban.
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